As a Game of War soldier, there’s always something to do – and it doesn’t stop at lugging logs, barking orders and devising attack strategies. A stop to stuff your face with a mega-sized sweet or a quick dance across the piano keys are perfectly normal activities, too.

2D Lead Artist Becky Porter explains, “Rooftop brought us back to a more intimate setting after the epic scale of ‘Unite the World’. As with the other spots in the campaign, there was room for Fredrik and the agency to develop these characters and their narrative on set to add those moments of personality and humor.”

3D artists also crafted a complex and detailed environment that blends seamlessly into the scenery. VFX Supervisor Gawain Liddiard comments, “The matte paintings in ‘Rooftop Alliance’ are a great example of big but totally unobtrusive VFX. Whilst the foreground army is the hero of the spot, the digital environments transformed the raw footage from a small courtyard in Prague to high-rise Manhattan without